Serie A Basketball League
The Serie A (premier) basketball league and UnipolSai Assicurazioni signed a significant sponsorship deal, opening the upcoming championship in the best way possible and already launching thefollowing two seasons.
UnipolSai Assicurazioni will be the title sponsor of the Serie A championship for the next three seasons. Under the Agreement, UnipolSai will also act as presenting sponsor for the Final Eight of the Basketball Coppa Italia and the Supercoppa.
The Serie A basketball league and UnipolSai got together on the basis of shared values expressed by impressive, dynamic team discipline that is strongly competitive but with abiding respect for their opponents. They also joined forces to transmit a healthy sporting ethos, especially to young people: exciting games and loyalty both on court and off.